Senior Customer Marketer

Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t. Alan exists to end the wait. Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way.

So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience. We are on an incredible journey to build a global leading company, with a unique culture https://alan.com/en/careers. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR. Prevention as the new norm. That's what we're building with our team of 1000+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond.

Customer Marketing is Alan’s voice to customers, and their voice back to Alan. Customer Marketing sits close to the business so we can hear the reality of customer and commercial conversations first-hand, craft the sharpest possible narrative, and turn what works into scalable programmes and assets. As a Customer Marketer, you will turn customer, market, and field insight into clear narratives, useful programmes, and concrete actions that improve customer adoption, commercial effectiveness, and business growth. Concretely, our team works on missions such as:

• Turning customer and market insight into positioning, messaging, and narratives.
• Helping commercial teams communicate and adopt our value proposition.
• Designing customer or segment go-to-market programmes.
• Supporting rollout, adoption, and feedback loops across teams or markets.
• Bringing field signals back into Marketing, Product, and business decisions.
• Turning customer discovery and market monitoring into actionable recommendations.
• Scaling useful assets, programmes, and ways of working across markets and segments.

Own broad and strategically important Customer Marketing outcomes.

• Challenge the framing of complex customer, commercial, or market problems.
• Connect Customer Marketing decisions to company priorities, customer value, and long-term business impact.
• Build scalable systems for insight, narrative, rollout, adoption, and feedback.
• Influence senior stakeholders across Marketing, Sales, Customer Success, Product, and local markets.
• Anticipate second-order effects and create leverage beyond your own execution.
• Raise the quality and consistency of Customer Marketing practices across the team.

A strong track record of owning broad or strategically important Customer Marketing outcomes.

• Experience making complex trade-offs across customers, markets, teams, and business priorities.
• Strong commercial judgment and ability to identify systemic opportunities or constraints.
• Experience building scalable systems, programmes, or ways of working.
• Ability to influence senior stakeholders without relying on formal authority.
• Excellent communication, narrative, and strategic thinking skills.
• Advanced written and verbal communication skills in English
• Comfort operating in complex, ambiguous environments and creating leverage beyond individual execution. For this opportunity, we are aiming to hire within the D-E level range https://app.notion.com/p/alaninsurance/Compensation-Alan-9a9fcf8b0cdf497a9c0ac89a11f048a3. 🎯 IMPORTANT NOTE: WE HIRE PEOPLE,

If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply, as it can only bring learnings or success. If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements? Remember, this is just a guide, not a checklist.

We'll be thrilled to receive your application! 🔖 Check out our About Alan https://alan.com/about and Career https://alan.com/careers pages, as well as our Medium https://medium.com/alan, blog https://blog.alan.com/ and Glassdoor page https://www.glassdoor.com/Overview/Working-at-Alan-EI_IE1696043.11,15.htm for more info. YOU WANT TO KNOW MORE ABOUT ALAN? - 🙌 Perks &

https://alan.com/en/careers/a/salary-equity: Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers. - 🤘 A strong culture https://alan.com/en/about/a/leadership-principles: People joining Alan are often surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work

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