Manager CRM

Company Description Join the Accor Group, an ecosystem of over 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations. With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality.

Own the end-to-end execution and performance of CRM programmes across ENA, covering ALL-Loyalty and Brands campaign vehicles (email, push, mobile). Drives the campaign build from brief to send: copy, assets, translation, agency coordination; operating Asana as the orchestration backbone and making use of AI-powered tools to support production, copywriting and translation at scale. The execution engine of the CRM stream. Reporting to the CRM Director ENA.

Own and execute ALL & Brands campaigns end to end from brief to send: brief intake, scoring, framing, audience build, content coordination, validation, production, QA, send, monitoring

• Deliver continuous improvement across engagement and revenue KPIs with clear distinction between total and incremental performance
• Run A/B testing across sending, subject lines, content modules, and audience splits

• Support the team’s usage of AI-powered tools for copywriting and translation across the 8 ENA languages (AccorGPT + reviewer network), driving speed and consistency
• Contribute to industrialising asset production through automation and AI tooling, reducing manual workload and dependencies
• Monitor asset quality, version control, and on-brand delivery across all vehicles

Operate Asana as the single source of truth: campaign planning, task ownership, validation flow, timeline tracking - Build and maintain Asana views, templates, and automation to streamline the team's operational workflow

• Support production with the agency: planning improvement and optimisation of the planning workflow, to help activation production and alignment across all teams
• Support the asset production pipeline across creative, copy and translation partners: briefing, build allocation, delivery tracking, cost discipline
• Proactive coordination and exchange with all relevant interfaces, especially within ICP, eMerchandising Manager, SEO & Content, Brands Management & loyalty, Revenue Management, BI, Sales and E-Commerce.
• Follow up with agencies and partners on brief, deadline and quality standards

• Maintain campaign and asset visibility for all stakeholders on MIRO: what is planned, in production, live and delivered across vehicles
• Report on asset production and connect it to CRM performance, giving stakeholders a clear read on what has been produced and how it performed
• Monitor and share regular reporting on activation and asset delivery, keeping all teams aligned on the calendar

Business degree with focus on Marketing & Communication

• Min. 2 to 3 years’ work experience in CRM/GRM, Loyalty and/or Marketing
• Strong project / workflow management (Asana or equivalent)
• Affinity with AI-powered tools for copywriting and translation
• Experience in Tourism or Hotel Industry (Operations) is an advantage
• Fluent in English
• Knowledge of common E-Mail Provider Tools (e.g. Salesforce, MoEngage)
• Being friendly with automations and workflows is a plus
• Analytical skills, knowledge of Google Analytics. Tableau
• Customer-oriented & target group-focused
• Strong communication & organizational skills Additional Information Société : Accor France Lieu de travail : Issy les Moulineaux Statut : Cadre Type de contrat : CDI Durée du travail : Contrat Forfait Jours Date prévisionnelle d'embauche : Novembre 2026 Autres avantages : Tickets restaurant, prise en charge à hauteur de 75% de l’abonnement Navigo

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