Analytics Manager

Company description At Digitas, we harness the power of connection to make positive impact everyday. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways. We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media. Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands. Digitas.

Experience the power of connection. Our Commitment Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity. Overview Analytics Manager We are hiring an Analytics Manager to turn customer and CRM data into insight that shapes smarter marketing.

You’ll lead a team of specialists, define how customer marketing is measured and help colleagues and clients make confident, evidence-led decisions. This is an opportunity to combine hands-on analytics with strategic thinking, while working alongside experts across CRM, media, data and technology. You’ll join a collaborative Data, Analytics & Data Sciences team that values different backgrounds, ideas and experiences. Responsibilities

Lead the customer marketing measurement strategy, translating business priorities into clear measurement and testing plans. Set effective standards for CRM data collection, classification, quality and reporting. Oversee database health reporting and identify practical opportunities to improve data quality, structure and usability. Shape audience targeting and segmentation approaches that help CRM communications reach the right customers. Partner with analysts and technical teams to integrate aggregated CRM data into cloud environments, with appropriate consideration for privacy requirements.

Turn dashboards, campaign reporting and testing into meaningful insights, including understanding incremental revenue and marketing effectiveness.

Lead, support and develop a team of specialists while collaborating across CRM, media, analytics and other capabilities to embed data-led decision-making.

Skills we're looking for: Strong knowledge of CRM and customer marketing measurement, including relevant onsite KPIs and cross-channel measurement approaches. The ability to translate complex datasets into clear insights and strategic recommendations for different audiences. Experience collaborating with clients or stakeholders to use data to improve CRM and customer marketing outcomes. Strong SQL capability and experience working with cloud or data warehouse environments such as GCP or Microsoft Azure.

Familiarity with customer marketing platforms such as Adobe Campaign and visualisation tools including Tableau, Looker or Data Studio. A practical understanding of the wider digital landscape, with confidence working across areas such as CRM, media, web analytics and data visualisation. A collaborative approach to leadership, with the ability to support a team, build strong working relationships and deliver thoughtful, high-quality work.

Digitas offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including: 📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). Publicis Groupe works primarily from the office or our clients' office four days per week.

At Digitas, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs

• for example, related to disability, neurodivergence, or a health condition
• please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change
• building a culture where everyone feels seen, respected, and genuinely included.

Lead the customer marketing measurement strategy, translating business priorities into clear measurement and testing plans. Set effective standards for CRM data collection, classification, quality and reporting. Oversee database health reporting and identify practical opportunities to improve data quality, structure and usability. Shape audience targeting and segmentation approaches that help CRM communications reach the right customers. Partner with analysts and technical teams to integrate aggregated CRM data into cloud environments, with appropriate consideration for privacy requirements.

Turn dashboards, campaign reporting and testing into meaningful insights, including understanding incremental revenue and marketing effectiveness.

Lead, support and develop a team of specialists while collaborating across CRM, media, analytics and other capabilities to embed data-led decision-making. Skills we're looking for: Strong knowledge of CRM and customer marketing measurement, including relevant onsite KPIs and cross-channel measurement approaches. The ability to translate complex datasets into clear insights and strategic recommendations for different audiences. Experience collaborating with clients or stakeholders to use data to improve CRM and customer marketing outcomes.

Strong SQL capability and experience working with cloud or data warehouse environments such as GCP or Microsoft Azure. Familiarity with customer marketing platforms such as Adobe Campaign and visualisation tools including Tableau, Looker or Data Studio. A practical understanding of the wider digital landscape, with confidence working across areas such as CRM, media, web analytics and data visualisation. A collaborative approach to leadership, with the ability to support a team, build strong working relationships and deliver thoughtful, high-quality work.

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