Senior Lifecycle Manager

Voy is a healthcare platform led by clinicians. We support people managing long-term health conditions with treatment plans backed by real evidence. Founded in 2018, we started as MANUAL, focusing on hair loss, weight loss and men’s health. As we grew, we realised we could help more people. In 2025, we became Voy and expanded into more areas of health, including female hair loss, testosterone, menopause, dermatology and diagnostics with Do Health. Today, Voy has around 750,000 active customers and has treated more than 2 million people since we began.

We work across the UK, Germany, Brazil and India to make a new future of healthcare a reality. We’re approaching $1bn in ARR and have grown more than 100% year on year, every year since inception. At Voy, we let the evidence do the talking. In a published study of over 100,000 people, those who reached 12 months in the Voy programme and stayed engaged lost up to 24% of their body weight. Our vision is simple: to make 100 years of healthy living within reach for everybody. Our mission is to bring quality care to everyone, at scale.

The Opportunity We’re looking for a Senior Lifecycle Manager to support the use of Lifecycle as a growth engine, driving performance across email, SMS, push, and in-app channels. You’ll support executing in Lifecycle and scaling Lifecycle attributed revenue by 2x using data-driven experimentation, sophisticated segmentation, and customer-first communication and content. You’ll work in the Lifecycle team, alongside Lifecycle Marketing Managers, at the intersection of marketing, product, data, and clinical.

You’ll work-across, launch and optimise campaigns that contribute to core growth metrics: CVR, CAC, retention rate, and LTV. If you’re interested in growth and lifecycle marketing, and have a passion for driving real commercial results using Lifecycle and owned channels, this role is for you.

• Support and Execute in Scaling Lifecycle as a Growth Channel
• Design and execute high-impact campaigns that drive lead conversion, BT1s, reactivation, and retention.
• Work alongside Lifecycle Marketing Managers to use Email, SMS, Push, and In-App as performance channels, not just communication channels.
• Write high-impact copy based on customer funnel and journey stages, while building automated flows and emails.
• Use Data to Guide Execution and Strategy
• Own and run AB test across all Lifecycle channels, funnel and journey stages to optimise campaign performance and improve CVR.
• Leverage tools like Looker, Metabase, Mixpanel to track campaign and funnel performance with the goal of identifying optimisation and growth opportunities.
• Work alongside Lifecycle Marketing Managers and use customer behaviour data to launch trigger-based campaigns that drive higher engagement and conversion. Who you are Experience and Skills
• You have experience in designing and building high-performance Lifecycle and email campaigns with customer-first copy
• You know how to build and optimise experiments that move the needle on CVR, retention rates, LTV, and CAC
• You're a strong communicator and copywriter, able to craft high-converting messaging tailored to different audience segments and stages of the funnel.
• You thrive in a test-and-learn environment, where you can launch quickly, learn fast, and scale Lifecycle campaigns and emails across acquisition and retention.
• You’re data-led and comfortable running AB tests and experiments that improve campaign and funnel CVR significantly to drive real commercial impact.
• You have experience using and building in Lifecycle platforms like Customer.io
• Preferred: Experience building HTML emails.
• Bonus: You’ve worked in DTC, healthtech, or consumer startups where performance and creativity go hand in hand.

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