Marketing Manager

Marketing Manager We’re looking for a Marketing Manager to run nPlan's marketing across an exciting channel mix: your remit will include account-based marketing (ABM), events, content, social, email

• and you’ll be the product owner for our website.
• A hands-on role with broad ownership across the full marketing mix
• Generous equity in an early-stage, top Google Ventures-backed startup
• Part of the Growth team, reporting to the VP of Growth Join nPlan
• build the cities of the future We're nPlan, a Series B startup backed by leading investors, including Google Ventures. Our technology helps the world's biggest construction projects make faster, more confident, data-driven decisions. Our customers are the largest owner/operators of energy, utility and mass transit in the world, such as Chevron, Network Rail and National Grid. By combining one of the world's largest datasets of project plans with advanced machine learning, we forecast project outcomes and reduce risk, reshaping how major construction and infrastructure projects are built. In the last couple of years we’ve also developed best-in-class Generative AI technologies for capital project plan creation and reporting, cementing our position as the AI company for major project controls and delivery. The role You will own the planning and delivery of nPlan's marketing programmes. You'll be part of the Growth team alongside product marketing and our BDRs, and report to the VP of Growth. The role is broad. In a given week you might:
• Write a blog and LinkedIn post
• Create some account-specific content
• Organise our attendance at an industry event
• Review email campaign data and send out our newsletter
• Work on a customer case study You won't have direct reports. You will manage a bench of freelance designers and video production partners, plus our AEO (answer engine optimisation) partner. You'll need to brief well, hold people to deadlines and quality, and know when to do the work yourself. What we're looking for For this role, we're looking for someone with:
• 3–5 years in marketing roles in B2B SaaS. This is a must.
• Excellent writing. You'll produce much of our content yourself, from LinkedIn posts and emails to web copy, articles and press releases. You should be able to turn technical subject matter into clear, confident copy for senior buyers.
• A generalist's range. You're comfortable moving between ABM, events, content, social, email, performance marketing and PR, and you know how each contributes to pipeline.
• Experience managing external partners. This covers freelancers, agencies and specialist vendors: briefing them, reviewing their work and getting good output from them.
• A genuine interest in the problem we solve. Our customers deliver railways, power networks and energy infrastructure. You'll need to care about their world and how they talk about it.
• A preference for accountability and agency. You want to own outcomes, not tasks. You'll be given a wide remit and trusted to run it. If you prefer a narrowly defined role with a large team or agency doing the execution, this may not be the right fit.
• Attention to detail, which you will be able to demonstrate by mentioning the word 'crane' in your application. We care more about potential and drive than perfection. If you're hardworking, creative and excited by what we're building, we want to hear from you. We need someone to:
• Run ABM programmes, coordinating campaigns and multi-channel touches across target accounts with the BDR and Sales teams.
• Plan and deliver events, from trade shows and conferences to workshops, including stand prep, promotion and post-event follow-up.
• Create content that builds nPlan's authority in construction and infrastructure risk: articles, case studies, guides and videos.
• Own our LinkedIn presence and email marketing, producing a regular cadence of posts and campaigns that reach the right people.
• Manage limited performance marketing campaigns, running paid campaigns aimed at specific organisations, and reporting on what they return.
• Drive PR, including press releases, announcements, awards and industry submissions.
• Manage and improve the nPlan website on Webflow, keeping it current and converting.
• Manage our AEO partner so that nPlan shows up where buyers are increasingly searching.
• Brief and manage freelance designers and video production partners to a consistent standard.
• Measure what works. Track performance by channel and campaign, and use it to decide where effort goes next.

• Experience : in construction, infrastructure or built-environment industries.
• Experience : with HubSpot.
• Experience : with Webflow. - Familiarity with AI/ML products and how to market technical capabilities to non-technical buyers.

Why you’ll love working here

• Competitive compensation along with generous equity. When nPlan succeeds, so do you.
• We've got an office in London and we enjoy meeting and collaborating there (flexibly).
• Uncapped holiday, private medical insurance, a personal learning and development budget, enhanced family and sick leave, and more.
• Room to grow. We're approaching 50 people and scaling fast.
• We’re guided by our values: Learn from Everything. Be Radically Truthful. Aim High, Run Fast! Our culture We're a curious, diverse and mission-driven team united by a belief that better data can change how the world builds. We value openness, honesty and diversity of thought, and believe the best ideas win, no matter where they come from. Expect openness, collaboration and balance, plus plenty of social opportunities! Accessibility & inclusion We're committed to building a diverse and inclusive workplace and we welcome applicants from all backgrounds. If you need adjustments during the hiring process, please let us know.

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